Victoria & Harvey Nichols · London

Priority access
to your routine.
Every month.

Monthly credits, functional add-ins on every visit, private events, and exclusive drops. A membership built for people who take their wellness seriously — and want the infrastructure to match.

2
London locations
HN
Harvey Nichols
110+
Global locations
Choose your membership
Join online.
Redeem in-store.
Instant access. No app required.
Core
Entry
£39 /month · 4 visits
4 visits per month
Wellness journal & streak tracking
Access to select member events
Rise
Most popular
£69 /month · 8 visits
8 visits per month
Standard add-on free on every visit
1.5× points on all paid spend
Priority prep at both locations
20% off Healf, 20% off FORM, 50% off The Ultimate Human & more
All member events & masterclasses
Smoov covers your nutrition. FORM covers your training. Together, your wellness routine costs less than either would alone.
Elite
Full access
£109 /month · 12 visits
12 visits per month
Standard add-on free on every visit
2 complimentary bites per month
2× points on all paid spend
20% off Healf, 20% off FORM, 50% off The Ultimate Human & more
First access to drops & Operator Series
Monthly guest pass + personalised protocol card

Already a member? Recover your dashboard →

Founding member pricing. Lock in today's rate — price increases as the club grows.
How it works

From payment
to your first visit
in minutes.

01
Join online
Choose Core, Rise, or Elite. Pay via Stripe — card, Apple Pay, or Google Pay. Takes 60 seconds. No account setup, no app download.
02
Get your member pass
Your credits and member pass are live instantly in your browser. Bookmark it, or add to your home screen — it works like an app.
03
Redeem in-store
Open your pass. Show the code to staff at Victoria or Harvey Nichols. One tap to redeem a credit. That's it.
04
Build your routine
Track your stack, log visits, join challenges, attend events. The membership rewards consistency — the more you use it, the more it compounds.
Why it works

Not a prepaid
card. A system.

The credits cover the cost. The membership does something harder — it builds the habit. Consistency, access, recognition, and momentum. You stop asking "did I get value this month?" and start asking "am I the kind of person who shows up?"

01
Financial value
Credits at meaningful savings. Partner discounts that extend value beyond the counter. Feel like a smart decision every month you use it.
02
Priority access
Priority prep. Member events before public release. Early access to new stacks and add-ins. Being inside means something specific here.
03
Momentum
Streak tracking, challenges, milestone badges. Systems that reflect your progress back at you. The habit becomes the reason to stay.
04
Recognition
The team knows your goal, your stack, your progress. You're not a transaction. That difference is felt at every visit.
05
Accountability
Club bulletins, community wins, active challenges. The structure that keeps a routine alive when motivation alone isn't enough.
06
Identity
The subscriptions that last aren't judged by ROI. They're judged by who you are when you're in them. That's the real compound effect.
Plan comparison

Everything side
by side.

Core · £39
Rise · £69
Elite · £109
Monthly visits
4
8
12
Standard add-on included
Complimentary bites
2/month
Points multiplier
1.5×
Priority prep
Healf, FORM, TUH & more
20% off
20% off
Member events
Select
All
All + priority
First access to drops
Monthly guest pass
Wellness journal & streak
Redemption

Open your pass.
Show the code.
That's it.

No app install. No queue. No explaining yourself. Your member pass lives in your browser — open it at the counter, show the code, and your credit clears automatically. Works at both locations.

1
Open your member wallet — bookmark it or add to your home screen for one-tap access.
2
Tap "Redeem a credit" — your pass generates a unique code with a 90-second window.
3
Show it to staff — they enter the code, your credit clears, priority prep begins.
Member pass
Smoov Rise
Founding member
SM·4471
Status
Active
Expires in
1:27
Credits
9 left
Where to find us

Two locations.
One membership.

Victoria
18 Buckingham Palace Road
London SW1W 0QP
Flagship2 min from Victoria Station
Mon–Fri · 7:00am – 6:00pm
Saturday · 9:00am – 3:00pm
Sunday · Closed
Harvey Nichols
Knightsbridge · 4th Floor Wellness
London SW1X 7RJ
Wellness destinationEvents held here
Mon–Sat · 10:00am – 8:00pm
Sunday · 11:30am – 6:00pm
Membership terms
Billing
Monthly, charged on your join date. Billed via Stripe — card, Apple Pay, Google Pay.
Credits
Reset on your monthly billing date. Unused credits do not roll over. Use them or lose them.
Cancellation
Cancel anytime in your account settings. Access continues until the end of your paid period.
Redemption
Valid at Victoria and Harvey Nichols Knightsbridge only. One credit per visit. Cannot be split.
Add-ins (Rise/Elite)
One standard add-on included per visit. Premium add-ons available at member discount. Paid add-ons earn points.
Sharing
Memberships are personal and non-transferable. Passes are single-use and expire after redemption.

Your routine
starts here.

Join online. Redeem in-store. No app required. Founding member pricing while it lasts.

Billed monthly · Cancel anytime · Credits reset each cycle